MOVIE REVIEW: The Campaign (2012)

At a brisk 85 minutes, The Campaign feels much like an afterthought written to cash in on the upcoming presidential election. The impeccable timing is certainly an asset; it's extriniscally a safe business move for the producers and keeps the audiences interested, although years from now, the political rifts or plot context may date themselves. It's not up to me to predict the future, but looking within the moment, the film touches on (or rather, spoofs) a lot of current issues in political campaigning, and is supported by some wonderfully zany performances by Will Ferrell and Zack Galfinakis alike. While not groundbreaking and rather juvenile, The Campaign is a fun romp, and those especially with a penchant for politics will find it enjoyable.

Democratic Representative Cam Brady of North Carolina is charismatic, well-groomed, and everything limousine liberal politicians are hated for (hypocrisy, adultery, etc.). Of course, he's kept a good job of hiding the skeletons in his closet, until he finds himself challenged by Republican tour guide and devout Christian, Marty Huggins. Backed by his wealthy father, a smooth campaign manager (played wonderfully by Dylan McDermott) and two corrupt businessmen who want to use his newfound clout to bring Chinese industry to NC. But as Marty plays dirty politics, and Cam's personal life spins out of control, the Huggins' begin to suffer the effects of negative media scrutiny. Just like in real life, we don't know for long until election day rolls around, and the fates decide who ultimately gets the job.

There's a lot to like about The Campaign, and I feel like it's biggest selling point is the prodding it makes at the absurd state of politics in America right now. However, a lot of it is Ferrell and Galfinakis' usual brand of sophomoric, obnoxious humor. Some may already find it getting long in the tooth. Others, especially those who are fans of Funny or Die should feel right at home. As one who also appreciates meta-fiction, it was fun to see renowned news figures make cameos to provide their two cents on the candidates antics. Overall, it's a fun film, but realize what you're getting yourself into, should you decide to see it.

7/10

Peace,
- Jon